Sip & Search London SEO Meetup: Summer Edition

For our next London SEO meetup, we want to switch up the format. Instead of a panel session, you’ll hear from 4 speakers on relevant, timely topics. Each talk will be 15 minutes long with a break in between Speakers include: Nick Lafferty, Founding Marketing Engineer at Profound Why a marketing engineer is your next great hire Drawing on Profound’s thinking around marketing engineering, Ben Morriss explains what a marketing engineer does, where the role fits inside modern GTM teams, and how it can help you ship faster without losing strategic control. John Iwuozor, Content Marketing Specialist How to use query fan-out to win AI visibility In this talk, John Iwuozor will explain how query fan-out works across tools like ChatGPT and Perplexity, and why existing keyword research strategies won’t get you all the way there. Miracle Inameti-Archibong, Product Marketing Lead at John Lewis Partnership How to optimize your data for LLM workflows Miracle Inameti-Archibong will explain how LLMs read and process content so marketers can make smarter decisions about what to mark up, simplify, or restructure. You’ll learn how to reduce wasted tokens and format content for better AI performance. Kanaar Bell, Enterprise Account Manager at Moz How to prove SEO value when rankings aren’t enough Kanaar Bell will share a retention-focused framework for defending SEO budget, connecting activity to business impact, and showing stakeholders why SEO still matters. Besides the panel, you’ll enjoy an evening of Networking with SEO and digital marketing leaders in a laid-back setting Great food and free drinks Q&A time with experts shaping AI search and LLM visibility Event details 📍 Venue: Brunswick Art Gallery, Brunswick Centre, London WC1N 1AE 📅 Date: July 1, 2026 🕕 Time: 6 pm–9 pm Curious about the vibes at Sip & Search? Here’s a 1-minute video from our last event to get you excited. Important notes Please provide answers to all questions. We create name tags that include your LinkedIn QR code, name, and company information. It has proven really helpful for networking at past events. Shoutout to our sponsors for making this event possible Moz Profound Community partner, Women in Tech SEO