Growth by Design — How to design products people adopt, value, and keep using

Growth doesn't happen by chance. The companies that grow with more control design every step so customers quickly understand the value, achieve their goal, and keep coming back. When users fail to reach value, growth slows down. The problem is often not the product itself. The problem is the path: unclear steps, too much effort, or small moments where people lose trust, energy, or focus. Growth by Design is a strategic session for founders and product teams who want to design products customers adopt, value, and keep using. Together, we'll identify the hidden friction slowing adoption, activation, and retention — and redesign the customer journey to accelerate growth. Using Jobs-to-be-Done, product strategy, user experience, and real B2B SaaS examples, you'll learn how to identify where customers lose momentum and redesign those moments into a clear path to customer value. You'll leave with a sharper way to rethink your product, spot where customers lose momentum, and redesign the path to value with more clarity and intent.

What you'll take away The real job customers hire your product to do. The hidden friction slowing adoption and activation. Clear ways to help customers reach their first meaningful result faster. A better way to design onboarding around customer goals, not product features. Ways to remove unnecessary effort before customers experience value. Clear next steps that keep customers moving forward. A stronger product experience that can become a growth advantage.

Who this is for Startup founders building or scaling a B2B SaaS product. Product leaders responsible for activation, adoption, and retention. Product managers improving onboarding and customer journeys. Product designers who want their work to drive measurable business results. Growth teams looking to improve the product experience, not just acquire more users. Teams preparing to launch a new product or improve an existing one.

Who this is not for This session is not for: Teams looking for quick growth hacks. Companies that believe more features are always the answer. Organizations unwilling to challenge their assumptions. Products that are not ready to learn from customers. Anyone looking for a passive lecture instead of an interactive working session.

About Ricardo Monagas Ricardo Monagas is a Product Strategist, advisor, and co-founder of Uppersky. He helps B2B SaaS founders and product leaders understand their customers, identify what slows growth, and design products people adopt, value, and keep using. As former Chief Product & Technology Officer at TotalCtrl, he helped lead a strategic product pivot that improved customer retention by 50%, reduced inventory work by 62%, and supported more than $5 million in funding.

About Aneta Monagas Aneta Monagas is a Senior Product Designer, UX Strategist, and co-founder of Uppersky. She helps B2B SaaS companies simplify complex products, reduce UX friction, and design experiences customers understand, trust, and adopt. Her work combines customer insight, product design, prototyping, and design systems to turn complex workflows into simple, intuitive experiences.

About Uppersky Uppersky helps B2B SaaS companies design products that customers adopt, value, and keep using. We combine product strategy, Jobs-to-be-Done, user experience, and executive advisory to help founders build products that create lasting business growth.