Pay to Play: When To Invest Into Marketing

Marketing is essential, but knowing when (and how much) to invest in paid marketing can make or break your startup’s budget. In this workshop, we’ll break down the right timing, strategies, and budget considerations for paid marketing.

You’ll learn: ✅ How to assess if your business is ready for paid marketing ✅ Free vs. paid marketing—when to stick with organic growth ✅ Setting a budget and measuring ROI for paid ads ✅ Which platforms and strategies work best at different growth stages ✅ Common mistakes to avoid when launching paid campaigns

This session is perfect for early-stage founders, small business owners, and anyone looking to scale their brand without wasting money on ineffective marketing.