Triangle Ecommerce Meetup - The Data Behind Discounts

Join us for an ecommerce skill-sharing and networking event hosted by Complete Breakfast and Seguno! This month’s session will focus on one of the most common (and most misunderstood) growth tactics in ecommerce: discounts.

Cara Marin, Product Owner at Seguno, will share insights from an analysis of 182 million discount codes to reveal which promotions actually drive results and which may be costing you more than you realize. 🍕 Pizza and drinks will be provided! The presentation will begin around 6:30pm and last about 30 minutes.

Cara will break down the differences between percentage-off and dollar-off discounts, uncover the discount-depth sweet spot that balances revenue growth with margin protection, and explore how discount performance varies across industries. You'll leave with practical, data-backed ideas for optimizing your next promotion. We recommend arriving at 6pm to network with folks from the ecommerce community, settle in, and grab a slice and drink. Following the presentation, the rest of the evening will be dedicated to open discussion and more networking with fellow ecommerce marketers, founders, and operators! This event has a limit of 30 guests, so make sure to RSVP early on either Luma or Meetup. https://completebreakfast.agency/triangle-ecommerce-meetup