/vibemarketing - How AI is Rewiring Growth

AI is restructuring marketing from the ground up - not just the tools, but the strategies, the team structures, and the fundamentals of how growth works. The discipline is being reshaped in real time, and the pace isn't slowing down. /vibemarketing is a curated community for senior marketing and growth operators navigating this shift together. Each edition brings a focused group of practitioners into one room to go deep on what's actually changing, and what it means for how we build, run, and scale marketing. This edition's speakers: Agentic Steering of Performance Marketing Mustafa Ibrahim - Global Director AdTech, HelloFresh One of Europe's sharpest minds on the intersection of data engineering and paid marketing at scale. Creative Work in the AI Era Kae Neskovic - GM Creative Studios, Superside What it looks like to lead a creative studio at the frontier of AI - from one of the teams figuring it out at scale. Fireside Chat: AI-Native Lifecycle Marketing Nikolas Schriefer - Co-Founder, Zelara A whole new AI-native approach to engaging users - CRM systems that make decisions at the individual customer level and get better with every interaction. Format: 6:00 PM - Doors open 6:45 PM - Welcome & context setting 7:00 PM - Lightning talks + Q&A 8:00 PM - Open networking, drinks & snacks 9:30 PM - Wrap Who should come: Marketing leaders and CMOs reshaping how their teams operate around AI Senior growth and acquisition experts rethinking the full funnel in 2026 CRM and lifecycle managers looking to build AI-native engagement programs GTM leaders at growth-stage companies building thee modern marketing stack Founders and operators building the tools that sit inside the emerging AI marketing stack Attendance is curated - every request to join is reviewed. We keep the room intentionally focused so the conversations are actually worth having. If that sounds like the right use of your evening, request your spot. Presenting Partner: Zelara AI Zelara is building what lifecycle marketing looks like in the AI era - a platform that closes the loop between campaign execution and performance automatically. Campaigns that learn, adapt, and improve with every send, without manual iteration cycles. At the event, the Zelara team will share what AI-native lifecycle marketing looks like in practice - and where the discipline is heading.