BUILD & BRAND: AI Content Strategy & Personal-Brand Reel Workshop

Build & Brand is a practical two-part workshop, presented in partnership with Notion, where you’ll build an actionable content system and create a 20–30 second personal-brand reel using ChatGPT, HeyGen, and AI editing tools. Eligible participants will also receive up to six months of the Notion Business Plan (save $12,000).

Programme

Session 1 :AI Content Strategy & Direction

29 August 2026 · 4PM–6PM

Speaker: Ooi Yan Yi · Content director of MasteryCollective SG, marketing and visual-storytelling practitioner focused on practical content strategy and AI-powered workflows.

In this session, Yan Yi will guide you through the foundations of a thoughtful personal-brand content strategy. You’ll learn how to clarify what you want to be known for, organise your ideas, and use AI to turn them into an executable content plan.

The session includes a live demonstration and a practical content-planning system you can begin using immediately.

Session 2: Create Your Personal-Brand Reel

30 August 2026 · 10AM–1PM

Speaker: Anh Nguyen · Award-winning creative and copywriter with over a decade of experience shaping global brands, including Apple.

In this hands-on session, Anh will take you through the complete process of producing a short personal-brand reel, from developing the idea and writing a strong hook to creating an AI avatar and preparing the final video for export.

What you'll learn

Develop a focused content idea on Notion

Write your hook and script with ChatGPT

Create an AI avatar with HeyGen

Edit and export a completed 20–30 second personal-brand reel

Who should attend

This event is ideal for:

Founders and entrepreneurs

Freelancers and independent professionals

Creators and aspiring creators

Consultants and coaches

Marketing and communications professionals

Anyone who wants to build a personal brand but struggles with content direction or production

No advanced AI, video-editing, or content-creation experience is required.

What you’ll leave with

A clear direction for your personal-brand content

A practical content system you can use immediately

A completed 20–30 second personal-brand reel

A repeatable AI-powered creative workflow

Up to Six months of the Notion Business Plan (worth up to $12,000), subject to eligibility and applicable terms