Know Before You Launch: A GTM Sprint for Women Founders

Please Note. The founding rate is $750. The $100 ticket is a deposit that holds your seat, with the $650 balance due September 11.

Position, price and test your business idea in one week, with a small group of women founders doing the same.

Most founders build first and work out the go-to-market later. This cohort runs it in the other order, so you find out whether the idea holds before you spend months on it. AI is the leverage that lets a week cover what usually takes months.

The details

Ten seats

Founding rate $750, standard rate $1,250

$100 deposit holds your seat, fully refundable through September 4th

Balance of $650 due September 11th. After that your seat is transferable but not refundable

Two in person sessions September 15 and 17 at the Swell Incubator in downtown Seattle, one virtual office hours September 16, and a private advisory call the week after

Who this is for

You have set the business up and the idea is clear, and you want to position, price it, and test it before you start building

You already have revenue coming in and you are adding a new product or service, and you want to vet it before you fully invest

You want to use AI as leverage to move faster and spend less doing it

No prior AI experience needed.

What you walk away with

A positioning statement you can use

A defined, priced offer

A market validation test ready to run

Your own GTM co-builder, a Claude project trained on your business that keeps working with you after the week ends

A prompt kit for your go-to-market foundations

A brand strategy prompt kit you run with your co-builder to build your brand elements and a site when you are ready for it

One month free at The Swell, a co-working space and community for women founders

A small group of women founders you keep building alongside

Why I built this

This cohort came out of my own founder journey.

In June I hosted A Night of Agency, an evening where women could test new ideas, build something tangible, and lower the stakes on bringing something to market. In that room I shared how AI paired with my go-to-market skills gave me leverage on my own path.

Now I am extending that evening into a full cohort, built on 15+ years of go-to-market experience, to help women founders use those fundamentals with AI to de-risk the idea and move faster.

What the women who were there said

"This was really helpful and I am walking away with an action plan."

"A mix of camaraderie and networking with actual roll up your sleeves, get it done work."

Everyone who filled out the feedback survey rated the night 5 out of 5.

What AI leverage looked like for me

I have saved roughly $34,000 with these tools and spent about $100 a month. With a Claude subscription and a few free tools I was able to:

Build a product proof of concept and a clickable demo for real feedback and testing

Design and field market research in days instead of months

Develop and launch two websites

Sharpen my own positioning from a vague description into a specific offer I could sell

Components of this would have taken months and real money. I got roughly six months of go-to-market work done in a week.

How the week runs

Before the first session

A short intake on your idea, your market, and where you are stuck. I read every one, so I arrive knowing your business

Set up Claude and build your GTM co-builder from step by step instructions with screenshots, plus optional office hours the week before if you get stuck

Session 1, clarity and positioning

Tuesday September 15, 5:00 to 7:30pm, in person

Narrow your customer until it feels uncomfortably specific

Name the job she is hiring you to do, and how she solves for it today

Map your competitive landscape

Write your positioning in one line and pressure test it with your co-builder. I tell you where it is generic, unearned, or underselling what you actually do

Leave with a positioning statement you can use.

Office hours

Wednesday September 16, virtual, two groups of five, about an hour each

Bring what got harder after you slept on it

Live feedback from me and the room

Leave with sharper work and momentum going into session 2.

Session 2, offer, price and test design

Thursday September 17, 5:00 to 7:30pm, in person

Define what you are selling, the scope and the outcome

Pick your pricing methodology and anchor the number to the value

Design your validation test, one hypothesis and the smallest thing that would give you signal

I pressure test your price and your test design before you spend a dollar

Leave with a defined, priced offer and a validation test ready to run.

Private advisory call

45 minutes, the following week to help you keep momentum

Leave with a clear next move and accountability.

What's required

A paid Claude subscription, about $20 a month

Your laptop

Your product or service idea you are ready to work on