Make IRL your unfair advantage - AMA with Amber 💎

After a successful event in Sydney, we are running it back again in Melbourne!

AI is everywhere...

↓ (Which means)

Trust is at an all-time low

Feeds are AI. Reviews are AI. DMs are AI. The internet feels like a hall of mirrors, and people are exhausted.

⇆

So everything swings back to analog

Dinners. Run clubs. Salons. Intimate rooms with real humans. The most valuable thing on the internet is now an invite off it. The businesses building IRL into their GTM stack are the ones building the future... IRL is the new moat.

Who is this for?

I'm the founder of IRL by Amber, the team behind 90+ events for 3,000+ founders, operators, investors and tech builders across APAC. Curated dinners, late-night mixers, multi-day residencies, secret garden parties, if it brings the right people into the same room, we've probably built it. 💁‍♀️

On the business side, I've personally closed six-figure sponsorship deals and ongoing brand retainers, helping companies like the ones below get in front of the right rooms through events. Now I'm going to teach you how to do the same. 💪

I'm packaging everything I've learned, the wins, the disasters, the playbooks I wish I'd had on day one for the next wave of founders, community builders and event hosts. So you too, can learn to create unforgettable events and build communities that compound.

1 hour with yours truely to get your burning questions answered. Ask me anything about events and get tailored responses specific to what you are building.

This event will be limited to a small curated group of 30 to ensure we can get to everyone's questions.

This is for you if you want to build your brand, grow your community, learn about messaging and how to position yourself.

From coming up with concepts that actually pull in the right people, to curation, finding the right partners, venue and turning audience into community.

This event will kickstart your journey into creating unforgettable events and will save you 12 months of making the mistakes that i've made along the way...

Maybe you resonate with some of these, just to name a few!

Because events aren't just marketing, they're a go-to-market channel. These are linked to some very tangible outcomes for brands and businesses if you know how to do it right! I'm here to teach you all about it.

Hosted by 🫡

IRL by Amber💎💎

Bringing together Australia's top minds in Tech & Startups - converging industries, connecting dots and creating sparks.

IRL By Amber is one of APAC's largest startup & tech communities, with over 7k people in our network and over 80 events to date. We have worked with some of the world's leading brands in our events, including Anthropic, Lovable, Notion, Blackbird, Airtree and more.

Want to apply to Partner? For assistance with GTM, community building, events, & brand positioning, book a free intro call.

Founders, Builders, Investors: Apply to join our next cohort to learn how to build your own IRL GTM engine, access heaps of exclusive events, weekly online topics, residency access and more!